Friday, September 9, 2011


Image via Vogue AU
Last night I attended Vogue Fashion Night Out (VFNO), the largest global fashion and shopping bonanza. Sydney's retail landscape came alive with over 600 retailers participating in the worldwide event this year.

In 2009, Condé Nast launched the first ever VFNO event with the intention of supporting retailers and designers during the Global Financial Crisis. So, was it successful? The answer is YES; VFNO demonstrated how retailers can provide shoppers with an unparalleled experience,  enabling them to enjoy what the industry has to offer. 

Despite the onset of rain, thousands of eager shoppers flocked the streets of Sydney to take part in the one night only free fashion event- And believe me, not even the wet weather could dampen the high levels of excitement in the air.


What better way to kick of the night than at French luxury retailer Hermès?

Paris mon ami: styled by the wonderful Romy Frydman

Free-flowing Louis Roederer

The next one is only 364 days away...

M x

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