January 25 (January 26 in Sydney) marked the global launch of Karl Lagerfeld's new eponymous line titled 'KARL'.
To celebrate the launch of his hotly-anticipated, accessibly-priced line, five pop up events took simultaneously took place in Paris, Berlin, London, New York and Sydney (YAY!).
Last Thursday at Bondi Beach, when the clock struck 12:00, the black sheet was pulled down to reveal a pop-up window shop where customers used the KARL for NET-A-PORTER app on their iPhone or iPad2 to scan and attempt to win items from the collection (the possibilities of technology these days is beyond imagination).
The predominantly monochrome 70-piece collection features metallic jeans, biker jackets, draped jersey dresses, sweaters, blazers and some androgynously cool footwear (I need those gladiator sandals in my life).
Despite not being one of the lucky people to score something from the KARL collection, my sister and I were part of the first 50 people in line, hence, we received a limited-edition KARL goodie bag including a shirt and a sequined collar from the collection.
|A big thank you to NET-A-PORTER for the KARL Koffee. Too Kool!|
Check it out on NET-A-PORTER